NativeRadar reads news portals in Bosnia & Herzegovina every day and records each promotional article: the portal, the advertiser, the brand, the category, the date and the list price. One independent count that publishers, agencies and advertisers all look at. Promotional articles only, never editorial coverage.
Portals are read several times a day. Labelled articles and the unlabelled copies of the same campaign are both recorded.
Payer, brand and campaign, matched to the advertiser dictionary used for banner monitoring, so names line up across media.
Sector and product category from the standard advertising taxonomy, over 600 categories. Share of voice works at any level.
What the article is about: a launch, an offer, an event, a sponsorship, a prize game. Its tone, and which other portals carry the same story.
Each article at the portal's own list price, gross. The basis monitoring companies use for ad spend, never anyone's real revenue.
Your place in the market, with your share kept private.
A format with its own budget line, planned on data.
Your category and your competitors, every placement.
NativeRadar has no public sign-in. Every user receives a personal link to their own view of the market. Open the link you received and you are in. There is nothing to open from this page.
Contact your account manager for a new link, or to add a colleague.